About Us
WHO WE ARE
Floors You’ll Love, From Craftsmen You Can Trust.
At 1st Choice Wood Floors, we believe the foundation of every beautiful home starts with expertly crafted flooring. With over 20 years of hands-on experience, we’ve helped countless homeowners and businesses bring their vision to life through superior installation, refinishing, and repair services.
We’re a locally owned and operated company, built on the values of integrity, craftsmanship, and attention to detail. Whether it’s restoring aged hardwood to its former glory or installing new floors with flawless precision, our work is driven by pride and a passion for perfection.
20+
Years of Flooring Expertise
Decades of real-world flooring knowledge go into every home we service—ensuring every project is done right the first time.
5-Star Rated
Trusted by Homeowners
Our commitment to punctuality, cleanliness, and results has earned us positive reviews and repeat business in the region.
Decades of Local Expertise
We’re not a franchise—we’re part of the community. With 20+ years serving homeowners and businesses, we know what works for local homes, weather, and design trends.
True Craftsmanship, Every Step
Our experienced team treats each project with precision and pride. From subfloor prep to final finish, we bring the same care we’d give our own homes—no shortcuts, just beautiful results.
Transparent Service
We believe in honest quotes, clear timelines, and no-pressure consultations. From your first call to your final walkthrough, we make your experience smooth and stress-free.
Tailored Flooring for Real Life
Whether you’re updating for pets, kids, or high-traffic durability, we guide you toward the right floor—and install it to last. Hardwood, vinyl, or tile—we make sure it fits your space and lifestyle.
Contact Us
Let’s get your project rolling!
Call 210-275-4554 or
get your free estimate today to discover why so many people in Castle Rock trust Floor It with their homes and businesses.
